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Protect your brand identity on X

How to Reclaim Your Brand on X

Why Brand Protection Matters

Business Impact

  • Maintains brand credibility
  • Prevents customer confusion
  • Protects revenue streams
  • Ensures marketing effectiveness

Brand Identity

  • Controls brand narrative
  • Maintains consistency
  • Builds trust
  • Enhances recognition

Understanding X's Policies

Trademark Violations

X prohibits the misleading use of trademarked logos or names to prevent confusion about product or service origins.

Impersonation

Accounts cannot pretend to be another entity in a misleading or deceptive manner, including using similar usernames or profiles.

Steps to Reclaim Your Brand

1. Document the Violation

  • Gather screenshots of trademark or brand misuse
  • Record dates of infringing activity
  • Collect evidence of your trademark ownership

2. File an Official Report

  • Prepare trademark registration details
  • Include company contact information
  • Submit through X's official channels

Protect Your Brand Proactively

Don't Wait Until It's Too Late

Monitor your brand name 24/7 with Handle Hawk. Get instant alerts when your desired handle becomes available and prevent brand impersonation.

Official Resources

X Help Center

Trademark policy

Visit Help Center